Analyze the growth drivers for the ice cream

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Reference no: EM133237565 , Length: Word Count: 5 Pages

Assignment - Coca-Cola India's Frozen Dessert Plan Heats Up Competition

Following your review of this case and the Harvard core reading "Framework for Marketing Strategy Formulation and Product Policy," prepare responses to the following case questions:

1. Analyze the growth drivers for the ice cream and frozen dessert (ICFD) industry in India.

2. Analyze the impact of Porter's Five Forces Analysis as Coca-Cola India enters the ICFD sector.

3. Is this an opportune time for Coca-Cola India to enter the IFCD market? What are the pros and cons of entering the market right now?

Reference no: EM133237565

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