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Analyze the failure of coca-cola blak in the u.s. market

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Write a 2-3 page paper in which you respond to the following case question:

Analyze the failure of Coca-Cola Blak in the U.S. market. Assume that Coca-Cola has decided to re-formulate the product's taste and re-launch it and you are in charge of the promotions campaign for the re-launch. Explain the issues and factors you would take into account and the elements you would include in developing your promotions strategy for the re-formulated product.

Reference no: EM131736969

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