Reference no: EM133763673

Introduction: This portfolio work project will help you evaluate classification techniques for addressing business problems.

Case Scenerio: The marketing department at a large financial services organization recently had its budget slashed and is asking for the help of the analytics team in maximizing the use of its budget by making sure the same prospective customers are not being contacted in such a way or at such times that money is being wasted on prospects who are not interested in opening an account with the institution.

Your role: You are the head of the marketing department at a large financial institution. You have collected and provided the data to the analytics team and asked them to analyze the data and provide recommendations back to you.

Requirements: The analytics team has returned two possible solutions. You need to review them and draft a summary of the pros and cons of both methods, as well as recommend actions and propose an implementation plan for the entire marketing department. The marketing department, as a group, will then decide on an appropriate plan of action and prepare to present that plan to the company executives.

Write a report for the marketing department that includes the following:

Compare the analytic methods used in each of the two solutions. Pay specific attention to the applicability and usability of each method.
Evaluate the appropriateness of each method for the business problem being addressed and the data being used.
Recommend one of the two solutions, and explain why the solution you recommended is the optimal one.
Propose a plan for using or implementing the results of the analysis.