Reference no: EM132262824

Porject based on topic United Kingdom

In the BEAR, students will analyze the business environment in the market. Students should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data which is not directly relevant to the goal of deciding whether the market should be developed or not. Data that would be relevant could include, but may not necessarily be limited to, the following items:

o Political and regulatory stability - Students will need to describe and discuss the political and regulatory system with reference to their stability and receptivity to international business, including foreign investment.

o Legal system - Students will need to describe and discuss the kind of legal system that exists there. The following questions are typically important in such a discussion - Is the legal system transparent and independent? Is it fair and objective? Does it protect intellectual property, foreign investments, etc.?

o Business customs and practice - Students will need to describe and discuss the business customs and practices that exist there. The following questions are typically important in such a discussion - What role do ethics, corruption, and respect of law play? How are environmental concerns and human rights issues addressed?

o Religion and culture - Students will need to describe and discuss the cultures that play a significant role in the country, specifically how these cultures might impact international business.

o Economic analysis of key indicators -
• Demographics
• GNP/GDP
• Major sectors and industries
• Currency, interest, and inflation rates
• International Trade patterns
• Labour Force

The ROME builds upon the BEAR and asks students to assess the import and export prospects for MES-Sim regarding the target market. The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations? Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations.

Teams will be required to develop a market entry strategy for the M-Box and MES-Sim in the selected market. This could include, but may not necessarily be limited to, the following items:
– Transportation and telecommunications infrastructure
– Methods of distribution within the country
– Points of sale issues

The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations.
The Final Market Entry Strategy Report shall:
– Include an Executive Summary, introduction, and conclusion, as well as results of the four project components.
– Be a maximum of 25 pages, double-spaced, 12 pt font.
– Be formatted to be consistent with APA style format.