Analyze internal and external business environments

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Reference no: EM133872813

Competencies
In this project, you will demonstrate your mastery of the following competencies:

Analyze internal and external business environments
Recommend short-term and long-term strategic focuses
Communicate strategy to a variety of audiences

Case Scenario
You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One.

The vice president of strategy and operations (VP) has confided in you that strategic planning has been a challenge for the company over the past year; specifically, crafting new strategies and aligning them to the company's mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.

Your proposal should present a detailed analysis of the company's internal and external environments as well as specific actions the company can take over the next five years to achieve the targeted growth. Your proposal will be presented to various stakeholders at different levels in the organization, so you will need to adapt parts of your proposal to suit different needs. Additionally, you will need to send a shorter executive summary of your proposal to the leadership team.

Directions
Strategic Planning Proposal
Complete an analysis of your company and organize this information into a presentation. Compile all slides from your milestone assignments to create a final presentation for your stakeholders. Use resources such as the company website, which will have pertinent information including its sustainability report, and other relevant sources to help complete this presentation. Be sure to address any feedback you have received on your milestone assignments. Get online assignment help in the USA!

Part 1: Presentation
Your final presentation should include the following elements:

Perform an internal environment analysis of your company to understand the company's current business environment and future goals. Present the results of your analysis.
Overview (slide 1): Provide a brief overview of the company's products, services, and customer base.
Existing entities (slides 2-3): Identify at least two existing partnerships, mergers, or acquisitions. Explain how these entities contribute to the company's revenue or market share.
Five-year goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering their mission statement, values and goals, and relevant sections of their sustainability report.
Perform an external environment analysis of your company to identify the company's competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Present the results of your analysis.
Competitors (slide 5): Identify at least two of your company's top competitors and explain how they compete with your company.

Reference no: EM133872813

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