Analyze googles strategy

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Reference no: EM132100920

Instructions

1) Read the above Case Study first.

2) Do some of your own research on google as an organization (NB. Googles parent company is now called Alphabet) You may also want to consider using the Multisearch option from MQ Library.

3) In your report, please ensure to embed these questions:

a. How is Google's mission statement related to its business strategy?
b. How does Google's information systems strategy support its business strategy?
c. How does Google's organizational strategy support its business strategy?
d. Which of Porter's three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
e. Analyze Google's strategy and the type of market disruption it has created using a dynamic environment perspective.

Required

1) Write a report that addresses the areas outlined above. The report should not exceed 15 pages (excluding reference list), 12 point Font, single spaced in word processing software such as Microsoft Word. The report should have appropriate headings and subheadings (including an introduction and conclusion).

2) This report must use scholarly articles to support any claims you make. You must use the Harvard referencing style.

Attachment:- Google Case.rar

Reference no: EM132100920

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Reviews

len2100920

8/31/2018 2:33:58 AM

Conclusion No attempt, or The conclusion shows no evidence of synthesis of ideas presented and insights gained throughout the report. The conclusion does not clearly flow from the report, and/or misses key issues. Conclusions are not well organised and are not presented in a clear format. The conclusions do not apply to the topic. The conclusion shows little evidence of synthesis of ideas presented and insights gained. Some conclusions flow from the report but miss key issues. Some conclusions do not apply to the topic. The conclusion shows some evidence of synthesis of ideas presented and insights gained throughout the report. Conclusions logically flow from the report, but the logic may not always be clear. They are presented in a clear format. The conclusion shows good evidence of synthesis of ideas presented and insights gained throughout the report. Conclusions logically flow from the report. They are presented in a clear format. The conclusion shows strong evidence of synthesis of ideas presented and insights gained throughout the report. Conclusions logically flow from the report fully developed. Conclusions are presented in a clear format.

len2100920

8/31/2018 2:33:51 AM

Reflection attempt, or The answer is total unique and not copied from other materials or other sources Response demonstrates a full of reflection. Viewpoints and interpretations are presesnt, appropriate, and/or supported. Examples, when applicable, are provided. Response demonstrates a maximum reflection. Viewpoints and interpretations are supported or supported with good arguments. Examples, when applicable, are provided or are relevant to the assignment. Response demonstrates a high level reflection. Viewpoints and interpretations are supported. Appropriate examples are provided, as applicable. Response demonstrates an in- depth reflection. Viewpoints and interpretations are well supported. Clear, detailed examples are provided, as applicable. Concepts are integrated into the writer’s own insights. Response demonstrates a particularly in-depth reflection. Viewpoints and interpretations are insightful and well supported. Clear, detailed examples are provided, as applicable. Excellent and relevant reflection.

len2100920

8/31/2018 2:33:43 AM

The report demonstrates that the author mostly understands and has applied concepts learned in the unit. The author shows analysis and synthesis of ideas relating to the case study. The report demonstrates that the author fully understands and has applied concepts learned in the unit. The author shows excellent analysis and synthesis of ideas relating to the caseMore than eight current sources, of which at least four are peer-review journal articles or scholarly books. All web sites utilised are authoritative. Cites all data obtained from other sources. Harvard citation style is used in both text and reference list. More than ten current sources, of which at least six are peer review journal articles or scholarly books. Sources include both general background sources and specialised sources. Special interest sources and popular literature are acknowledged as such if they are cited. All web sites utilised are authoritative. Cites all data obtained from other sources. Harvard citation style is used in both text and reference list

len2100920

8/31/2018 2:33:33 AM

The report demonstrates that the author, for the most part, understands and has applied concepts learned in the unit. Some of the concepts are not applied to the case study. More than five current sources of which at least two are peer review journal articles or scholarly books. All web sites utilised are authoritative. Cites all data obtained from other sources. Harvard citation style is used in both text and reference list. The report demonstrates that the author, for the most part, understands and has applied concepts learned in the unit. The author shows some analysis of ideas applied to the casestudy. More than six current sources, of which at least three are peer-review journal articles or scholarly books. All web sites utilised are authoritative. Cites all data obtained from other sources. Harvard citation style is used in both text and reference list.

len2100920

8/31/2018 2:33:10 AM

Integration of Knowledge Sources and Citations No attempt, or The report shows lack of understanding of concepts in the unit and does not apply concepts to the case study. No attempt, or The sources are cited inconsistently or not at all. Does not use the Harvard referencing style. The report does not demonstrate that the author has fully understood and applied concepts learned in the unit. The concepts and ideas are not applied to the case study. Fewer than five current sources, or fewer than two of five are peer- reviewed journal articles or scholarly books. Not all web sites utilised are credible, and/or sources are not current. Does not cite data obtained from other sources or use the Harvard citation style in text or in the reference list.

len2100920

8/31/2018 2:32:40 AM

Credit Distinction High Distinction Nearly all paragraphs have a topic sentence and detail sentences which flesh out the topic. Some paragraphs do not flesh out the topic in the order introduced in the topic sentence. There are some places where the reader doesn't understand how the previous concept or topic connects to the current one. Few errors in grammar, spelling, or sentence structure All paragraphs have a topic sentence. Detail sentences flesh out the information from the topic sentence in the order introduced in the topic sentence. End of paragraph leads into the next topic. There are some places where the reader doesn't understand how the previous concept or topic connects to the current one. Excellence in grammar, spelling, and sentence structure. Sentences are not too long and are complete sentences. All paragraphs have a topic sentence. Detail sentences flesh out the information from the topic sentence in the order introduced in the topic sentence. End of paragraph leads into the next topic.

len2100920

8/31/2018 2:32:15 AM

Master in information system and technology Subject name is : Information systems for competitive advantage - Fail (0) Fail Pass Structure and clarity of work/ writing structure (including spelling/grammar/ paragraph structure) No attempt, or The report is difficult to comprehend and is inappropriately structured. Paragraphs are hard to follow and the writing does not flow because of the lack of structure. Writing is very choppy. There are few to no transition statements which connect the ideas in the work. Work is difficult to comprehend because of grammar and spelling errors or there are many incomplete or run- on sentences. Appears that grammar and spell check were not used. Many paragraphs lack a topic sentence or the detail sentences do not flow from the topic sentence. Detail sentences do not follow the order introduced in the topic sentence. Work is hard to follow because of paragraph structure. The writing is choppy and the reader doesn't understand how we got to the current topic or concept from the previous one. Many errors in grammar and spelling. Appears that grammar and spell check were not used. Incomplete or run-on sentences throughout the report.

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