Analyze effective global marketing strategies

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Reference no: EM132052521

Assignment Analyzing and Targeting the Global Market Opportunity

1. The Global Customer and Buyer
a. What is the customer value and value equation in your proposed market for your proposed product offering
b. Explain the Diffusion Theory and Adoption process for your product offering within the country.

2. Global Market Segment, Global Targeting and Global Product Positioning Module 4
a. Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc.
b. Identify the criteria for targeting specific customers and explain your target market strategy
c. Define your product positioning within the country and why it will be most effective.

3. Bibliography/References and Organization:
Expectations: This is a team submission, one paper per team. Maximum of 5 pages. Use a minimum of 3 references to defend your proposal. Use 6th edition APA form and style and the provided writing template. MBA cover page must be submitted and two papers; the final paper and the draft with track changes from each member. Track changes ensure that each member contributes and reviews the paper prior to submission. Your paper will be graded down if submitted without the draft and without each members recommended edits.
Course Learning Outcomes: A & B

A. Develop an understanding of the impact of globalization and digital technology on the dynamics of marketing.

B. Analyze effective global marketing strategies across national boundaries and within foreign countries using critical and creative thinking to develop innovative and profitable outcomes.

Verified Expert

The solution is continuation of the first assignment. Here customer value and marketing strategies for solar panel products presented. Focus is on segmentation as well as targeting the audience. The report is presented with clear focus on positioning statement as well. References provided as appropriate.

Reference no: EM132052521

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Reviews

inf2052521

8/23/2018 2:31:07 AM

Considering the best economic growth rate in the region and also considering the industrial growth rate and changes in the people living styles, solar PV modules are expected to have good market demand and sales in entire Ethiopia, in this case he wants you to mention whats the growth rate ?? 20%?? 18%?? and figures with respect to others

inf2052521

8/23/2018 2:25:48 AM

The potential customer base all over world constitute of X Billion People, Ethiopia has X% of share from it which can be targeted, and then all the figures should have credible source and explain it . A.Develop an understanding of the impact of globalization and digital technology on the dynamics of marketing. B. Analyze effective global marketing strategies across national boundaries and within foreign countries using critical and creative thinking to develop innovative and profitable outcomes. These are also not addressed

inf2052521

8/23/2018 2:24:26 AM

these are the question, in first question you can represent the data of the global customer vs the customer in Ethiopia with fig and you can show that demand for the PV solar panels is increase with help of graph, In market segmentation you can segment the market and show the figures of different segment by use of geographic segmentation , demographic, psychographic etc . Give the no for targeted after all the above analysis

inf2052521

8/23/2018 2:24:04 AM

Please make sure that the content should be backed by figures and data with proper citation, ask expert to use charts, graphs and pie charts where ever needed. primary & secondary data pros and crons, give legitimate assumption for data collection should be cited with source The Global Customer and Buyer Module 3 a. What is the customer value and value equation in your proposed market for your proposed product offering b. Explain the Diffusion Theory and Adoption process for your product offering within the country. 2. Global Market Segment, Global Targeting and Global Product Positioning Module 4 a. Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc. b. Identify the criteria for targeting specific customers and explain your target market strategy c. Define your product positioning within the country and why it will be most effective.

inf2052521

8/12/2018 2:37:41 AM

Please make sure that he gives the quality work. Please make sure that the content should be backed by figures and data with proper citation, ask expert to use charts, graphs and pie charts where ever needed. primary & secondary data pros and crons, give legitimate assumption for data collection should be cited with source Please make sure that the content should be backed by figures and data with proper citation, ask expert to use charts, graphs and pie charts where ever needed.

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