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Question - Write a paper where you analyze an article pertaining to marketing strategy of a company. You need to incorporate material from the first module's lecture and chapter's 1 & 2 of the text. I am available to review articles before submission but that is not a requirement.
Chapters -
https://www.dropbox.com/s/yz5q9sd2oyyxv9x/Chapters.rar?dl=0
This criterion is linked to a Learning Outcome Proper spelling, grammar and presentation of paper, Originality of content and article choice and length of paper (2-3 pages) and proper citation of article source. Proper use of terminology and concepts from course that apply to the role of marketing in a business organization, the interrelationship of all activities involved in the marketing management process or marketing research and how it helps a company/person to understand its role in the planning of effective marketing strategies.
You will be graded on the following parameters: 15 points for spelling, grammar and presentation of paper. 15 points for originality of content and article choice. 10 points for length of paper (2-3 pages) and proper citation of article source. 60 points for proper use of terminology and concepts from course that apply to the role of marketing in a business organization, the interrelationship of all activities involved in the marketing management process or marketing research and how it helps a company/person to understand its role in the planning of effective marketing strategies.
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