Analyst working for the super store corporation

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Reference no: EM133740765

Case Scenario: Imagine you are an analyst working for the Super Store Corporation. Your boss Shanice is the VP of Sales and she is conducting a review of the company discount policy. As research for her review, she has asked you to perform an exploratory analysis of the Super Store discount data. Specifically, Shanice has asked you to investigate if there is a relationship between discounted sales and profit, and how much the company is profiting or losing based on discounted sales. She also wants to see if there are opportunities for efficiencies with respect to how discounts are handled. Perhaps certain customers are receiving more discounts than other customers. Perhaps certain product categories or product segments are receiving more discounts than others. Shanice has given you wide latitude to explore this question however you see fit and will ultimately make a recommendation to the board of directors based on your findings.

The business question you will answer with the data is "Are discounted orders more or less profitable than non-discounted orders?"

Next, download the Superstore data Download download the Superstore data. Then, explore the Superstore dataset and identify the key performance indicators (KPIs) that will be needed to answer the business question for this project. Write a description of your KPIs, with a brief explanation of why you made that information as "key" to answering the business question.

Reference no: EM133740765

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