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Analysis of the nominated market in Australia

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Reference no: EM132324934

Assignment - The Situation Report

What you are required to do; You will be supplied on Moodle with initial industry research on either of three nominated industries and some information on the company assigned to you by the lead lecturer, for which you are to develop a strategic plan.

The format of the situation analysis will be outlined to you during the lectures. You are to use the techniques which will be covered in the first 4 lectures as the basis of your analysis. Simply restating research data without your critical analysis will not be acceptable. You must identify the major issues with which the company must cope in your analysis.

You will need to supplement this research with your own research. Students are required to undertake detailed analysis of the nominated market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition, you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.

The structure of your report headings will be -

Executive Summary

Market Size &Trends

Financial and Corporate Performance

SWOT & Competitive Advantage

Strategic Options

Possible Recommendations

Total 1500 word and please see all the important note for this topic down below it has all required information.

Verified Expert

The following assignment critically analyses the market segmentation and trends with respect to Woolworths, a leading supermarket retail chain in Australia. It also outlines its financial performance and conducts a comprehensive internal (SWOT) analysis to identify the competitive advantage of the organisation. The strategic options and the shortcomings have also been identified, with a possible recommendation for overcoming the same. This document has been prepared using Microsoft Office Word.

Reference no: EM132324934

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inf2324934

7/31/2019 4:28:51 AM

I am using this platform for the frist time and impressed with the easy accesibility of website. The work is accurate and price good. They deliver the solution on the same day as I have to subit it on next day. Highly appreciated!!!

len2324934

6/19/2019 4:00:23 AM

Word Limit: 1500 words. Hi i need to do same assignment again but my friend already done PowerPoint part so i need to do the second part only is that okay but my friend choose different topic. This is PowerPoint that has been done so second part should be related with this. Marks Allocated: 25%. Due Date: Reports must be uploaded to Moodle before Noon on Monday week 7.

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