Analysis of the impact of luxury brands on female consumers

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Reference no: EM132363705

ANALYSIS OF THE IMPACT OF LUXURY BRANDS ON FEMALE CONSUMERS AND THEIR PERSONALITIES IN INDIA

Start of Block: Demographics

Q1 Please specify your gender
o Male (1)
o Female (2)
o Others (3)
o Prefer not to say (4)

Q2 Please specify your age group
o 18-25 years (1)
o 25-35 years (2)
o 35-45 years (3)
o 45-55 years (4)
o More than 55 years (5)

Q3 Please specify your marital status
o Single (1)
o Married (2)
o Separated/Divorced (3)
o Widow (4)

Q4 Please specify your academic qualifications
o School level (1)
o Bachelors (Graduate) (2)
o Masters (PostGraduate) (3)
o Diploma (4)
o Doctorate (Phd) (5)

Q5 What is your occupation?
o Student (1)
o Professional (2)
o Office worker (3)
o Entrepreneur (4)
o Civil Servant (5)
o Stay at home parent (6)
o Manual Worker (7)
o Unemployed (8)

Q6 Please specify your monthly income (in INR)
o Less than 50000 (1)
o 50000-200000 (2)
o 200000-300000 (3)
o More than 300000 (4)

Q7 What is your Ethnicity?

o Asian or Asian British - Other (1)
o Asian- Indian (2)
o Black or Black British - Other (3)
o Chinese (4)
o Mixed- Others (5)
o I prefer not to say (6)

Q8 Luxury products in my opinion are really useful
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q9 I feel satisfied with myself as I possess a luxury product
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q10 Owning a luxury product gives me the respect that I need
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q11 My friends would have a low opinion of me if I do not wear luxury products
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q12 Owning a Luxury product brings in a sense of confidence within my personality
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q13 After the purchase of any luxury product I feel self-confident
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q14 I do not spend much time on what people think of me
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q15 While wearing a luxury item I feel I am worthy of attention from others in a public gathering
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q16 Your luxury purchase helps you to achieve the identity that you want to have
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q17 You derive some of your identity from your luxury consumption
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q18 The luxury products that you possess are a part of your 'self-identity'
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q19 The luxury items you have are crucial to your personality
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q20 In case your luxury purchase gets stolen, you will feel as if your identity is taken away from you
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q21 Luxurious products possess deeper meanings attached to you
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Q22 Luxury consumption helps you to bridge gap between your ideal self and current self
o Strongly Agree (1)
o Agree (2)
o Neither agree nor disagree (3)
o Disagree (4)
o Strongly disagree (5)

Reference no: EM132363705

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