Reference no: EM133015839

ACCM6000 Capstone - Research Project

Assessment - Benchmark Video Project

Individually, you are required to create a 3-minute video, in which you must benchmark your organization against two competitors and then identify and analyse their differences.

Assessment Description

In this individual assessment, students will be given an opportunity to focus all their previous accounting learning (both theory and practice) to describe and analyse a successful real-world organization and how it differentiates itself from its competitors.

Assessment Instructions

Your instructor will choose your organization.

Assuming the role of the accountant, you are to apply your analytical skills by researching your organisation and benchmark it against two competitors and then identify and analyse their differences.

Findings should be presented in a video which provides an overview in a form and tone that could be presented to the organisations executive team. It should be no more than 3 minutes long that can assist the executive team to understand the findings presented. Areas covered should include:
- Introduction.
- A brief overview of the organisation.
- An analysis of the external and internal environment using appropriate theories and frameworks.
- Clear articulation of the differences identified against two other competitors.
- A conclusion that identifies strategic opportunities and risks for your organisation.

Attachment:- Research Project.rar