Reference no: EM132344198

Assignment: PART A - RESEARCH AND ANALYSIS

INSTRUCTIONS: 1. Review scenario and conduct research and analysis

a) Review the information in the scenario provided above and analyse the company's strategic objectives and identify the change needs. Make notes on your analysis for use in your plan as outlined below.

b) Review existing polices/practices at Samson Media against strategic objectives and the need for change and make notes identifying changes needed to use in your report. Identify if the change required due to performance gaps, business opportunities or threats, or management decisions.

c) Conduct research on change management - the issues and practices including barriers that can impact on change and best practice change management strategies. Also research trends in magazine publishing/on-line magazine readership and analyse the impact the impact on Samson Media's organizational objectives as per the scenario information.

d) Consider major operational change requirements and recommended order of priority.

e) You will need to identify your sources of information to show that you have identified expert guidance on change management so make notes on all the sources of information you identify and use.

PART B - DEVELOP A CHANGE MANAGEMENT PLAN

INSTRUCTIONS: 1. Using your research and analysis develop a Change Management Plan for Samson Media.

The Change Management Plan must address:

a) An overview of the change management process

b) An overview of the current situation facing Samson Media including:

- Identification of the need for change and an analysis of the situation that has bought about the change (performance gaps, business opportunities or threats, or management decisions)

- A review of existing polices/practices at Samson Media against strategic objectives to identify change requirements.

- An analysis of the external environment relevant to Samson Media and its objectives, including events/trends that impact on strategic objectives, including trends in magazine publishing, as well as trends in on-line magazine readership. Your analysis should reflect a PESTLE analysis approach, reviewing political, economic, social, technology, legal and environmental factors.

c) A list of the potential barriers to the proposed changes and possible strategies to overcome or address them.

d) A detailed explanation of how an organisation can check their readiness for change. This should include examination of how organisational behaviour can impact change.

e) Strategies for embedding change into an organisation

f) Prioritisation of the recommended changes including your reasoning.

Your project plan will only address your first priority change. You may presume detail that is not included in the case study.

g) The particulars of the change. Ensure the following information is contained in your plan:

• The name of the change/project

• The stakeholder

• Revision History

• Stakeholder approval/endorsement

• Type of change - policy/process/people/system

• Resource requirements

• A Risk Assessment that includes your particular barriers to change. In identifying risks and barriers to change you must demonstrate high level problem solving skills and innovative approaches to risk mitigation

• Cost benefit analysis for your change

• Implementation strategies that includes:

- The Action plan that details the activities, responsibility, resources and timeframe.

- The Communication plan that includes strategies to inform stakeholders of the change. Ensure the strategies you develop are designed to promote the benefits of change to staff and to reduce the likelihood of a negative response/adverse outcomes.

- The Training plan that identifies the training strategy, what training is required, who requires the training, the expected outcome, who will deliver the training, an estimation of the training cost.

• Proposed reporting protocols. What will you report, when and to whom?

• A bibliography that identifies your sources of information. You need to identify your sources of information to show that you have identified expert guidance on change management.

PART C - SUBMIT YOUR CHANGEMANAGEMENT PLAN

INSTRUCTIONS: 1. Submit your Change Management Plan to your assessor via email (as the CEO of Samson Media). Your email must include a brief overview of the purpose of the email and indicate that you are seeking feedback and approval.

Upon review of your plan your assessor will email you the date and time of the meeting to discuss the plan and to provide input and possible approval.

PART D - PARTICIPATE IN CHANGE MANAGEMENT PLAN MEETING

INSTRUCTIONS: 1. Participate in a change management plan meeting. Your assessor will play the role of the CEO and change expert.

• The purpose of this role play meeting is to review your research and your Change Management Plan and to seek feedback and approval for the next phase - the implementation of the plan. You must obtain this input and approval before you commence Assessment Task 3.

• Your assessor will ask you to explain the purpose and importance of a number of the components of your change management plan

• During the meeting, you will be assessed on your effective oral communication and interaction skills.

• Your assessor will provide you with feedback, which you must use in the Change Management Plan and the Communication and Education plan.

2. Following the meeting, update your Change Management Plan ensuring that you complete the revision history and submit your updated plan via email to your assessor (the CEO). Your assessor will provide final approval of your plan.

Information related to above question is enclosed below:

Attachment:- Task 1.rar