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Management Information Systems
The Chairman and the President of a regional fast-food company were frustrated with the information system of the organization.
They observed that there were computer-based systems for transaction processing, operational report and control report. However, there was no systematic Information System to support the Marketing Function of the firm.
Discuss how computer-based information systems can enhance the marketing function of the firm.
In your discussion, analyse how Decision Support Systems help in the decision making process.
Word limit: Approximately 1000 words
Text: Font: Arial or Times New Roman (12), Spacing: 1.5 lines All text must be justified at each margin.
Attachment:- Management Information system.rar
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