Reference no: EM13948804

Topic - An academic or business communication issue.

Topic is common business communication problems and references are as followed which was taken from two books and two journals .

I need a literature review on this topics according to my reference.

Task Details: Reference List and Literature Review.

This assessment is designed to allow students to develop good research and interpretation skills.

Good reports demonstrate the ability to critically analyse relevant researched material, interpreting what it means for a given topic or issue. This then leads to supported recommendations and conclusions.

The literature review gives the opportunity to study an assigned topic in depth. It requires students to find relevant sources of information that will enable them to write the eventual individual report from an informed point of view. This will help students to develop writing and information literacy skills.

Students need to choose a topic relating to academically sound business communication. Some topic suggestions are as follows. Students may choose a different topic with the approval of the tutor - all topics MUST be approved by the Tutor. Approvals should be gained by week 4 at the latest.

Topic suggestions:

• What makes an effective presentation?
• Common business communication problems.
• How should good references be displayed and why each element of the reference is important.
• How a business report should be structured and why.
• What is the difference between an acceptable and an unacceptable reference source?
• How reference sources can be used to support a business recommendation.
• Why good communication skills are important in a business career.
• What are the characteristics of effective written communication?
• Why are good spelling and good grammar important?
• How should a reference be used to be effective?
• Why is it important to avoid plagiarism?
• Why isn't it enough to just copy and paste in an assessment, even if you reference your sources?

• Why aren't Wiki sources acceptable? Can they ever be useful in academic or business communication?

TASK 1: Create a Reference List.

Each student needs to find two (2) appropriate reference sources relating to the individual's chosen topic. One reference source should be from an academic journal, and one reference should be from some other source the student feels would be acceptable in a piece of good academic and/or business writing.

Presentation - Task 1

Task 1 needs to be submitted as follows:
• Word .doc or .docs
• Arial 10 point font
• Heading
• Reference List
o The reference list should be in proper Harvard (Anglia) referencing style. Do NOT give just an Internet reference - the reference must give the full details of the source of the material.
o One reference should be from academic journals (either hardcopy, or electronic)
o The second reference may come from a variety of sources including at books, internet sites or current affairs magazines or newspapers.
WIKIPEDIA online encyclopaedia is not an acceptable source because of anonymous authors, but may provide some useful links that lead to other sources.

TASK 2. Literature Review

1500 + 10% word academic style report

Students are to write a literature review using academic style report format on the research sources you have identified in Task 1.

Using your approved topic from Task 1, students need to:
• Determine what has been written on a topic
• Provide an overview of key concepts from the sources
• Identify major relationships or patterns
• Identify strengths and weaknesses
• Identify any gaps in the research
• Identify any conflicting evidence

Each student is to analyse the references sources they identified in Task 1.

Students should combine the different reviews into a single coherent report - this will probably mean that the different contributions cannot be just added to each other, but need to be fully integrated into an overall discussion.

Presentation - Task 2

Task 2 needs to be submitted as follows:
• 1500 + 10% word academic style report
• Word .doc or .docs
• Arial 10 point font
• Title page

• Introduction and conclusion
• Suitable headings and sub-headings
• Reference List

Assessment 2

Assessment type: Oral presentations of reports on the pair's approved topics - 5 to 10 minutes.

All group or pair members must participate equally in the presentation.

Purpose: To allow students to demonstrate their ability to research, critically analyse trends and issues in their chosen topic, and communicate their findings to their peers. The assessment also allows students to further develop their team working and professional communication skills. This assessment relates to Learning Outcomes a, c, e, f and g

Task Details: Each pair will be required to present for between 5 - 10 minutes. Allow time for questions and answers.

• The presentation should reflect both understanding and application of oral presentation principles.

• The presentation should demonstrate both knowledge of the topic, and the ability to communicate that knowledge clearly in a way that enables the audience to understand the point of view of the presenter.

• Students should think carefully about how to make the presentation interesting for the audience. A presentation will need to be more than simply a talk to the audience, with some visual aids.

• Visual aids may include PowerPoint.

• A print-out of the presentation should be given to the lecturer.

NOTE 1: A presentation should be structured to include an Introduction (to the question, to the group or pair member and what each is presenting), the Body (main detailed answer usually shared/split between two or three members) and the Conclusion/Summary (a summary of the presentation and conclusions/answers reached).

NOTE 2: A presentation requires you to understand the information (literature analysis) you have prepared and talk (present) to your audience and NOT simply read your answer.

NOTE 3: Any pair member missing the presentation MUST provide a valid doctor's certificate or other supporting evidence, and gain the acceptance of the group to be awarded the presentation marks. Pair member(s) must be fully prepared to present the part(s) of missing members.References

Literature Review

Students need to build a skills base

• Assessment tasks give you the opportunity

- Develop expert knowledge in a particular area
- Develop skills that you'll need in the workplace in a structured environment

• Generic skills we address include:
- Logical presentation of materials/argument
- Critical analysis of information
- Synthesis of ideas, written expression
- Referencing
- Problem solving skills (higher order)

• Used by researchers to summarise what we know or understand about a given topic
• Requires a lot of research and reading of scientific studies [the academic literature]

• You need to:

- Research the topic

- Summarise the key findings in the literature

- Cite evidence from the literature to support your summary La Trobe (2014)

• Problem: the results presented in academic journals don't agree with each other - the results are inconsistent:

- Some studies may suggest a positive association between variables

- Other studies might report a negative association between variables

- Other studies may show no association between variables

- Some papers may argue that other factors impact on the relationship in question

• Group the literature together, according to what it finds:

- Group the literature according to what has been found or argued

- Summarise each argument, citing as many studies as possible to support

Writing your literature review

• Stages of the literature review writing:

- Finding the scientific research
- Reading articles and note-taking
- Planning your essay
- Writing it
- Editing and Revising
- References and quotations
- Presentation of paper

• You need to differentiate between good and bad sources of information:

- Only include academic studies [found in academic journals or research monographs]

- DO NOT cite any of the following:

• Text books

• Websites [including company websites]

• Newspapers

• Research published in academic journals is scientifically rigorous:

- Validity

- Reliability

• To publish in an good academic journal, a paper is subject to ‘peer review':

- That is, reviewed by two or more experts in the area

• For us, an acceptable journal article is one that is

- Conduct searches of the Library's:

- catalogue to find research monographs [books reporting academic research]

- electronic journal databases to find journal articles:

- ABI Inform [Proquest]

- Expanded Academic Search

- Emerald

- Use Google Scholar [on campus only]

• Depends on minimum number set for Assessment. Also students must consider

- Relevance of the research identified to the question

- Quality of the articles used

- Breadth of arguments/ideas covered by the articles identified

- What kind of mark you want to get!

• relevant sources would result in a ‘pass' score on the research criteria

• Your research is very important - without a solid foundation of research, it will be hard to meet the other

• Think about the following:

- Defining the key terms [from the Assessnebt question]

- What are the classical (seminal) works that everyone refers to?

- Are there conflicting ideas about the relationship between the concepts of your topic?

- What is the dominant view about the topic?

• How do you know this is the prevailing view?

• Does that minimise the views of others?

• Make notes from the articles:

- Don't plagiarise

Reference:

Academic Journal

Conrad, D 2014, 'Workplace Communication Problems: Inquiries by Employees and Applicable Solutions', Journal of Business Studies Quarterly, vol. 5, no. 4, pp. 105-116.

Book

‘chapter eighteen: CONTEMPORARY MARKETING COMMUNICATION, CORPORATE COMMUNICATION, AND....THE FUTURE?', 2001 in Marketing Communication, Taylor & Francis Ltd / Books, pp. 342-359.