Advertising manager of a large firm

Reference no: EM13165908

The advertising manager of a large firm asked you – the vice president of marketing – to approve a $500,000 increase in the advertising budget for one of the company’s brands. She predicts that the additional $500,000 in advertising will increase the brand’s sales by $2,000,000. Even if you were 100 percent sure that her prediction was correct, what additional information would you still need before making a decision?

Reference no: EM13165908

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