Advertising in monopolistically competitive market

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1. Why do firms from each of the following categories become multinational? Identify the competitive advantages that a firm in each category must have to be a successful multinational.

a. Raw-materials seekers

b. Market seekers

c. Cost minimizers

2. Which of the following can occur as a result of advertising in a monopolistically competitive market? Check all that apply.

a) Positive long-run economic profit b) Lower long-run product price c) Expansion of the market d) Posutuve short run profit

Reference no: EM131236982

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