Advertises on the radio, BMW of Colorado advertises on the

Advertises on the radio

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BMW of Colorado advertises on the radio that it has been owned and operated by the same family and in the same location for over 30 years. It then makes two claims: first, that is has lower overhead than other nearby auto dealers because it has owned the land for the past 30 years, and second, it charges a lower price for its cars because of its lower overhead. Discuss the logic of these claims.

Reference no: EM131196807

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