Advertisement uses ethos to establish clinique''s credibility

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Reference no: EM131571415

In a five-paragraph, thesis-driven essay, you are to choose an advertisement from Module and discuss - with specific examples - how ethos, pathos, and logos are used to drive the message of this text.

Please use MLA format. Outside sources are encouraged, but not required for this assignment, as it is a midterm.

Note: Be sure to tell me what this message/main idea/central point/claim/thesis is of this text. For example, I need to see topic sentences like this: "The advertisement uses ethos to establish Clinique's credibility and authority to women when expressing the claim that women who use their products will look and appear younger. One way that Clinique does this is by using imagery that..." Pretend that you are persuading people to see things your way...

Please note that you will also be using the Aristotelian or Classical Argument Structure in this module for the format of your midterm essay, so please go back and review if you have not already done so

Reference no: EM131571415

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