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Advantages of licensing the rights to the company production

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From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country?

What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?

Reference no: EM13884748

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Advantages of licensing the rights to the company production : what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country?
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