Advantages of globalization versus regionalization

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Why do companies "go international"? What are the advantages of globalization versus regionalization/localization? What are the major international variables to consider in the scanning process?

Reference no: EM13264432

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Advantages of globalization versus regionalization : Why do companies "go international"? What are the advantages of globalization versus regionalization/localization? What are the major international variables to consider in the scanning process?
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