Addressing marketing research designs

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Reference no: EM1323445

Our female sales representatives have lower customer defections than do our male sale representatives.

a. What concepts and constructs might you use to study this phenomenon?

b. How are any of the aforementioned concepts and/or constructs related to explanatory hypotheses?

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The solution addresses the comment, Our female sales representatives have lower customer defections than do our male sale representatives.

Reference no: EM1323445


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