Reference no: EM133913622

Strategic Marketing

1. Advanced knowledge of theory, practice, and current developments in marketing. Discipline knowledge

2. Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving. Research knowledge

3. Draw upon theoretical knowledge to analyse issues related to marketing and develop plans to effectively address marketing issues in a variety of business settings.

4. Facilitate, motivate, and reward a team in addressing complex business processes and plans within a marketing context. Teamwork

5. Adopt an independent and critical approach to address strategic marketing challenges. Critical thinking

6. Review, organise and synthesise complex information, concepts and theories to develop and communicate a coherent marketing argument. Communication

7. Draw upon discipline-based knowledge to effectively address challenges in professional marketing practice. Application of knowledge

8. Identify areas of new knowledge and skills in support of continuous learning. Personal development

9. Integrate discipline knowledge and research skills with practice in a capstone experience. Integrated learning

Assessment Tasks: Summary
Assessment tasks are an integral part of the learning framework. Assessment tasks are designed to measure student progress in achieving competency in unit learning outcomes.

Purpose, description, and topics covered

CASE STUDY REPORT - Marketing Strategy Report (Individual - 2000 words)

Questions to be answered regarding the case:
Perform a strategic analysis of the Company from the ASSIGNED CASE STUDY taking into consideration: a) segmentation, b) consumer change, c) competitive responses and d) prioritisation of limited resources (e.g., the "four principles" from the textbook).

Using frameworks from the unit, and using the 4Ps (e.g., product, price, place, promotion) or 7P's, what marketing strategy would you recommend for the Company from the ASSIGNED CASE STUDY?
Note: if there is information you feel you need that's not in the case, use your intuition to make reasonable assumptions, but do make those assumptions explicit in your answer. Please do not search the internet for additional information as it will not help you answer the above questions.

Assessment 2

What's in the Media - IN CLASS CLOSED BOOK SESSION

Purpose, description, and topics covered

In this assessment, students will receive a short article shared by the lecturer during the class session. After reading the article, students will individually respond in writing to two prompts:

Identify the marketing principle demonstrated in the article.
Recommend what the company featured in the article should do next based on that principle.

This task assesses students' ability to apply marketing concepts to real-world business scenarios and to develop strategic recommendations based on their analysis. Get top-rated assignment help now.

You are to approach this as if you were the CMO and therefore demonstrate CRITIAL THINKING and the Strategic Marketing approaches.

* Assessment 3

Purpose:
The purpose of this assessment is to test students' knowledge in the context of unit content, theoretical frameworks, concepts, models in relation to the development of a STRATEGIC MARKETING PLAN for the PARTNER BUSINESS (GROUPS established in Week 4).
Scenario: You are a Marketing Agency located in Sydney. Your agency is known for expertise in "analysing/developing/modifying marketing strategies in the Australian market".
A client approaches you for help to analyse/modify their marketing activities/strategies to support and double their sales volume in the Australian market.

Description:
The TASK: acting as a MARKETING CONSULTING COMPANY GROUPS will analyse marketing activities of an existing company (to be assigned in WEEK 4) in the Australian market. Your aim is to analyse their current marketing activities/strategies and propose any required modification/changes of their marketing strategies to successfully achieve their marketing objective in the Australian market.

Undertake a Marketing Audit of the Project Partner's business and market presence.

Develop TWO NEW Strategic Marketing initiatives, using Blue Ocean Strategy and Four Pillars/Principles methods. These new initiatives can be in relation to new products or markets (geographic or channels). BUT must also include the redevelopment of the Digital
Marketing Approach (Sales / Advertising / Communication / Social Media).

Note: Need Only Assessment 3