Adaptation or standardization strategies

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Discuss which approach (Adaptation or standardization strategies) the best for international firms when they plan to enter Middle East region. Explain how companies can decide which strategy they use? Which factors play roles on this decision?

Reference no: EM131101430

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Adaptation or standardization strategies : Discuss which approach (Adaptation or standardization strategies) the best for international firms when they plan to enter Middle East region. Explain how companies can decide which strategy they use? Which factors play roles on this decision?
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