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The marketing process does not take place automatically. It requires that certain marketing functions or activities be performed by various marketing institutions - and by consumers themselves. The following eight functions are essential to the marketing of all goods: buying, selling, transporting, storing, grading, financing, risk taking, and market information. No matter how simple or complex the marketing process is, these functions must be performed. Some functions may be performed several times to facilitate the marketing of a given product, while others may be performed only once. At times, the performance of a function may be shifted from one member of a marketing system to another. For example, some modern wholesalers and retailers shift the burden of storing goods back to manufacturers. But, the fact remains that each of the eight functions must be performed by someone at least once before any good can be marketed - none can be eliminated. Question for Discussion Name a product for which all eight marketing functions do not need to be performed by someone somewhere in the marketing system. Explain your thinking about what functions do not need to be performed.
What is the name of the process for determining the point at which costs are covered by sales and/or the point at which dividing fixed costs by the contribution margin on each unit sold?
The Boyd Corporation has annual credit sales of $1.6 million. Current expenses for the collection department are $35,000, bad-debt losses are 1.5%, and the days sales outstanding is 30 days. Should the firm relax collection efforts if the opportunity..
Assuming that the deposit schedule is typical of each week, create two weeks of deposits and transfer clearing activity and calculate the average collected balance at the typical deposit bank.
You would like to be holding a protective put position on the stock of XYZ Co. to lock in a guaranteed minimum value of 240 at year-end. XYZ currently sells for 240. How much would it cost to purchase if the desired put option were traded? What would..
The cost of the project is $1,200,000, which will be an immediate expense. The project is expected to produce cash flows in year 3 (end of Year) of $400,000 and this cash flow will grow at 15% for the following 5 years. At the end of the 6th year a c..
CRM, Inc. went public one year ago. The company is still in the growth stage, and is expecting supernormal growth of 40% for the next two years before achieving a long-run growth rate of 6%. The stock just paid a dividend of $5.00. If investors’ requ..
You own an oil pipeline that generates $780,000 cash flow over the next year. The pipeline's operating costs are negligible and it is expected to last for a very long time. The interest rate is 4.45% but the volume of oil is expected to decline by..
A $16,000 loan is to be amortized for 10 years with quarterly payments of $610.84. If the interest rate is 9%, compounded quarterly, what is the unpaid balance immediately after the sixth payment?
Which condition does not limit a chief executive's discretion to make major changes in the strategy of an organization? When the competition is intense and the environment is changing rapidly, it is especially important to: Which of the following..
1. a competitive hospital maintains current equipment and purchases new in order to stay current with the latest
A borrower accepts a loan of $550 and is required to pay $42 at the end of each week for 16 weeks. Find the interest rate per week. What is the nominal interest rate per year? What is the effective interest rate per year?
Whitelands inc. reported retained earnings of $80 at the end of the last reporting period. the firm forecasts cash of $60, net income of $45, and dividends of $10 for the next reporting period. determine whitelands retained earnings forecast at the e..
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