Accounting for ad campaigns

Assignment Help Financial Accounting
Reference no: EM13745302 , Length: 500 words

Accounting for ad campaigns:

The owner of a new restaurant has a costly ad campaign in the works for a new restaurant. The new place is still working out the buigs. They've only been open a month or so. The owner will dedicate the full advertising resources to the new restaurant for the next two months.

The company marketing director has suggested that the cost of the campaign be capitalized. In the past the company has used an expense-as-incurred approach to all marketing costs. The owner would like input on the capitalization scheme.

1. Given the focus of the campaign (introducing the new restaurant to the community), do you favor capitalizing the cost of the campaign? Why or why not?

2. What is the advertising industry's stance on the question? How do other courtiers handle the capitalization of marketing costs?

3. Industry figures indicate that advertising effectiveness declines at an annual rate of 20%. How does that statistic affect your recommendations to the owner?

4. If you choose to capitalize, select and defend your choice for amortization term and method.

Reference no: EM13745302

Questions Cloud

Market in terms of the supply and demand curve : What is the equilibrium Price and Quantity in the market and now suppose the government imposes a special tax on these computers. Describe what would happen in this market in terms of the supply and demand curve.
Explain the objectives of internal control : Describe components of internal control) List the components of internal control. Briefly describe each component. Explain the objectives of internal control) Explain why separation of duties is often described as the cornerstone of internal control ..
Analyze the main points presented by the narrator : Analyze the main points presented by the narrator concerning issues and problems inherent in overall health care in the U.S.
Calculate the payback period : Calculate the payback period (P/B) and the net present value (NPV) for the project. Prepare a statement showing the incremental cash flows for this project over an 8-year period
Accounting for ad campaigns : The owner of a new restaurant has a costly ad campaign in the works for a new restaurant. The new place is still working out the buigs. They've only been open a month or so. The owner will dedicate the full advertising resources to the new restaurant..
Explain why the companys supply chain strategy : Explain why the company's supply chain strategy is successful, for example, the selection and management of suppliers, and determination of information needs and systems. What advantage does Zara gain against the competition by having a very responsi..
Adjust the accounts : (Learning Objective 3: Adjust the accounts) Morton Motor Company faced the following situations. Journalize the adjusting entry needed at December 31, 2012, for each situation. Consider each fact separately.
Use a case study as the foundation for the report : Use a case study as the foundation for the report.Demonstrate the recommended steps for conflict management.Consider how/whether mediator's personal behavior style helps or hinders the formal mediation process.Suggest steps for resolution.
Describe aggression and antisocial behavior : Instructional Objectives for this activity: Describe aggression and antisocial behavior Differentiate among various causes of aggression - Identify specific antisocial behaviors. Aggression can be triggered by inner causes, interpersonal causes, and ..

Reviews

Write a Review

Financial Accounting Questions & Answers

  State depreciation is to be charged on a straight-line basis

The company predicts the machine will be used for six years and have a $34,560 salvage value. Depreciation is to be charged on a straight-line basis. On December 31, at the end of its fifth year in operations, it is disposed of.

  Weve all experienced or heard about the challenges that

weve all experienced or heard about the challenges that airlines have been facing. read the zacks investment research

  Amount of discountor premiumt

Using the straight- line method. the amount of discountor premiumt o be amortized every intrest period would be''

  Illustrate what actions should the company take

It wasn’t until the monthly payroll reports were sent to Ken’s supervisor that the error was detected. Ken refused to return the four extra checks. Illustrate what actions should the company take?

  Forecasting net income using pro forma income statementpro

forecasting net income using pro forma income statementpro forma income statement at the end of last year roberts inc.

  Tamra corp creates one product line in february 2013 tamra

tamra corp. creates one product line. in february 2013 tamra paid 530000 in factory overhead costs. of that amount

  Question kinkaid co is incorporated at the starting of this

question kinkaid co. is incorporated at the starting of this year and engages in a number of transactions. the given

  A friend of yours who is not an accountant heard a story on

a friend of yours who is not an accountant heard a story on the news about revenue recognition fraud and doesnt

  Should beryl''s iced tea continue to rent

Purchase a new, more advanced machine for $250,000. This machine will require $15,000 per year in ongoing maintenance expenses and will lower bottling costs by $10,000 per year. Should Beryl's Iced Tea continue to rent, purchase its current machine..

  Computer village sells computer equipmentcomputer village

computer village sells computer equipmentcomputer village sells computer equipment and home office furniture. currently

  Illustrate what impact does the entry to record

The company's fiscal year ends on February 28. Debbie's sold 500 shares of common stock at $6 per share on April 1. Illustrate what impact does the entry to record the April 1 transaction have on total stockholders' equity?

  Cedars hospital has average revenue of 180 per patient day

cedars hospital has average revenue of 180 per patient day. variable costs are 45 per patient day fixed costs total

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd