About the quick-service restaurant industry

Reference no: EM13261796

Based on what you know about the quick-service restaurant industry, does McDonald’s strategy (as described in the illustration Capsule 1.1) seem to be well-matched to industry and competitive conditions? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about McDonald’s strategy that can lead to sustainable advantage?

Reference no: EM13261796

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About the quick-service restaurant industry : Based on what you know about the quick-service restaurant industry, does McDonald’s strategy (as described in the illustration Capsule 1.1) seem to be well-matched to industry and competitive conditions?

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