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About bargaining power of suppliers

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Question 1.

You have been appointed as the Marketing Manager in ABC Company. _______ are particularly relevant when considering weaknesses during market opportunity assessment because they generally limit the decisions and abilities of the Sales and Marketing team.

Organizational Capabilities

Constraints

Marketing Research

Reports Assumptions

Question 2.

As a Marketing Manager, understanding and addressing the needs of the entire distribution channel external to the company, ensures that a product or service is delivered and sold to customers in the best possible way. This statement best refers to...

Pricing strategy

Distribution strategy

Competition

Positioning

Question 3.

Which one of the following statements is FALSE about bargaining power of suppliers?

Suppliers can impact the cost of production by changing the prices of raw materials.

A significant increase in raw material prices can force smaller businesses or less profitable firms to exit the market.

Availability of low-cost substitutes is an example of bargaining power of suppliers.

Refers to the intensity of competition among existing organizations in an industry.

Question 4.

You have joined ABC Company as a marketing team lead. Your company has diversified its business into gaming and has a vision to be the market leader. Which one of the following would you NOT consider while examining the organizations capabilities?

Availability of financial resources to allocate to business units

Skilled technical and creative resources

Past experience with entering similar industries

Products offered by competitors

Reference no: EM133280011

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