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11. Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Clearly, in designing the new phone, you need to know who the target customers will be. There are a range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lovers vs. technophobes, etc. It doesn't make sense to begin designing the new cell phone until you have identified what market segment you wish to address. For this assignment:
1. Identify different important market segments that you need to consider.
2. Which of these segments can be treated as "mainstream" segments, and which as "niche" segments?
3. Create a template form that shows the different categories of customer traits that will help you to define different market segments.
4. Select one market segment, and describe in one or two paragraphs what features the cell phone might have in order to be attractive to this segment.
Suppose at the current level of labor used, the MRP = $100 and the MFC = $50. Elucidate the maximize profits
What is the profit-maximizing rate of output for the firm?( b ) How much profit does the firm earn at that rate of output?
Coupled with $160 annual tax rebate per household. Will the household be better or worse off under the new program.
There are three types of plant: coal, natural gas, and hydroelectric. The three types of plants face the costs appearing in the table above.
Describe how much the consumer plans to spend in each year and how much she borrows or lends in the first year.
Suppose that the market for engagement rings is in equilibrium. Then political unrest in South Africa shuts down the diamond mines there. South Africa is the world's primary supplier of diamonds. What will happen.
Elucidate how might this allocation under allocation get resolved via the means suggested by the coase theorem.
Whenever you analyze your competitors, Illustrate what are the areas of greatest concern.
was low at a point and time in past human capital is also relevant never ever use selection bias! Equipment is it investment or is it technological change.
Using the net benefit ratio method of Deaton, please tell us whether a 10% increase in output price will increase or decrease the economic welfare of each of the following three agricultural households, by how much, and why (be sure to show your w..
Also, 40% of cell phones are both Flashy and owned by Hipsters. Finally, if a cell phone is owned by a Granny, the probability of it being Dull is .98. What is the probability that a cell phone is both Dull and owned by a Hipster.
Show on a supply-and-demand diagram and explain in words what will happen to the Canadian exchange rate compared to the foreign exchange rate when the world demand for lumber, wheat, and paper increases.
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