Example of Creating and Communicating Awareness:
In BHEL, in the year of 1983, an HR manager was trying to project the role of personnel functions in achieving the corporate objectives in the further five years year from 1985 to 1990. He realised in which if the workforce strength and turnover/sales remain on increasing at the existing rate, then within 1990, the company would be in red only because of workforce strength. He got alarmed & made a series of presentations within various fora. After initial reaction, the top management in addition became aware and alarmed of the impending condition. This formed planned efforts of workforce planning under the leadership of the HR Manager. The output was that with the workforce of 1983-84 (numbering 78,000), the turnover rose from $. 800 crores to 8000 crores in the period 1985-1990.
A variety of strategies, like as publications within newsletters, quiz, workshops, sessions and presentations in management programmes might be used for enhancing awareness.