Understanding the nature of the problem, Marketing Research

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Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to discuss it with those who first raised it in order to find out how the problem originally came about and with what objectives in view. If the researcher has stated the problem himself he should consider once again all those points that induced him to make a general statement concerning the problem.


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