The price jump on its initial day of trading, Finance Basics

Following the Initial Public Offering (IPO), the shares of Rosetta Stone, the language instruction company, jumped almost 44 percent from an initial price of $18 to $25.55 in late-morning trade on April 16, 2009.  Please give 2 possible reasons that might describe the price jump on its initial day of trading on the New York Stock Exchange.

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