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Terminology of Operation Strategy
It might be useful just to put some description to the terms used repetitively in this section.
Terminology of strategy
Mission or vision statement - The organisation's raison d'être and values; open and acknowledged statement of the primary purpose of the organisation; desired outcome; future state; the aspirations of the organisation.
Strategies - Policies which will achieve the long term direction (assessed against possible success)
Goal or objectives - Aim or purpose clearly stated in understandable terms
Distinctive competencies - Resources, relationships, processes or skills which provide 'competitive advantage'
Control - Monitoring of actions to assess the effectiveness of strategies and actions
Stakeholders - Those with an interest or links with the organisation: shareholders, staff suppliers, the government, local authority and community, customers.
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