Strategic groups and strategic characteristics, International Economics

Strategic groups

       "Strategic groups are organizations within an industry with similar strategic characteristics, following similar strategies or competing on similar bases" (Johnson & Scholes, 2002). Any projects that are different in terms of characteristics such as:

  • High quality of service
  • High technology (IMC uses the latest technology)
  • Size of project (IMC is one of biggest hospitals in Saudi Arabia)
  • Diversity of services (the hospital has many departments such as a family medical center, eye center, an advanced minimally invasive and bariatric surgery center, and a head and neck surgery department).
Posted Date: 3/2/2013 5:55:50 AM | Location : United States

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