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Question 1:
‘Public Relations professionals must understand how public opinion is formed, how it evolves from people's attitudes, and how it is influenced by communication.' Discuss this statement by taking suitable examples.
Question 2:
Explain the following
(a) Public Relations process (b) Ethics in Public Relations (c) Public Relations in Government.
Case study
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When Neff says that "the very essence of public relations is grounded in communication" (2010 p.373) she goes on to point to two features of communication that should aid us in ana
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