Public relations, Humanities

Public Relations

Public Relations(PR) is an activity, unrolling the building up of relationships through communication to inform, solve conflicts and/or to enhance understanding between persons. As demographic pressures have become more and more complex, communication among groups and individuals has become characterised by a very complicated and involved process which has led to the development of public relations as a new discipline e.g., various companies, factories have set up Public Relation Division headed by Public Relation Officers.

Communication experts and specialists in organisations help individuals and groups to foster mutually good relationships among themselves. They try to establish a two-way relationship between the sender of messages and receiver, between the employer and the employee, between the customer and the sales centres.

Although PR activity is often associated mostly with business and corporate interests. most societal problems, today., require PR as a way of maintaining and adjusting relationships with various types of people involved in different public activities.

The different mechanisms through which PR experts build up their contact with the public are paper-print brochures, pamphlets, graphic materials, audio and video materials, radio and television broadcasts, photographs, slides, filmstrips, motion pictures, floppies and such others. This has turn out to be a characteristic feature of mass communication, as it largely deals with several kinds of public in different contexts. These contexts may be in relation to building up the image of an organisation, to resolve conflicts among persons who are involved in sales and production, to establish goodwill in customers and keeping the public informed of policies and implementation by governments and in many similar aspects.

In PR activity, every means of communication is adopted and applied. All the expertise, techniques and technologies needed in mass communication are employed to bring out the varieties of PR products.

Posted Date: 11/2/2012 6:38:14 AM | Location : United States







Related Discussions:- Public relations, Assignment Help, Ask Question on Public relations, Get Answer, Expert's Help, Public relations Discussions

Write discussion on Public relations
Your posts are moderated
Related Questions
People's habitus typically bears the marks of their country's history and government, of the state under which they live: ‘In the conduct of workers in England, for example,

Data Elements in Added Entries   When Unit Card System is followed, the added entries also carry the same data elements as in the main entry. But in addition, the added entry e

Use The indexes are the mainstay of I & A periodicals. Without them, consultation would be difficult and uncertain. After making up your mind about a specific approach, you sh

I need a report on Baroque Art. Can you please assist me for Baroque Art report for about 2500 words?

1. What measures would you recommend for reforming and restructuring the public schools?  Explain.  2. Discuss the contributions of one of the following individua

Print Media Among the print media that carry contents of mass communication, the daily newspapers takes the centre postion. Today's newspapers bring out supplements almost

Identify a research report published by a reputable agency and evaluate the following: 1) The problem that was addressed 2) The key findings 3) Method used 4) Analysis carried out

Public Relations Public Relations(PR) is an activity, unrolling the building up of relationships through communication to inform, solve conflicts and/or to enhance understandi

Hey! I really need some help... I need to write an essay explaining one element of Buddhism (I chose to explain how it serves as a REFUGE) and I need to write out a given outline

Systematic or Enumerative This kind of bibliography deals with the enumeration and classification of books. It also takes care of the assembling of bibliographical entries int