Public relations, Humanities

Public Relations

Public Relations(PR) is an activity, unrolling the building up of relationships through communication to inform, solve conflicts and/or to enhance understanding between persons. As demographic pressures have become more and more complex, communication among groups and individuals has become characterised by a very complicated and involved process which has led to the development of public relations as a new discipline e.g., various companies, factories have set up Public Relation Division headed by Public Relation Officers.

Communication experts and specialists in organisations help individuals and groups to foster mutually good relationships among themselves. They try to establish a two-way relationship between the sender of messages and receiver, between the employer and the employee, between the customer and the sales centres.

Although PR activity is often associated mostly with business and corporate interests. most societal problems, today., require PR as a way of maintaining and adjusting relationships with various types of people involved in different public activities.

The different mechanisms through which PR experts build up their contact with the public are paper-print brochures, pamphlets, graphic materials, audio and video materials, radio and television broadcasts, photographs, slides, filmstrips, motion pictures, floppies and such others. This has turn out to be a characteristic feature of mass communication, as it largely deals with several kinds of public in different contexts. These contexts may be in relation to building up the image of an organisation, to resolve conflicts among persons who are involved in sales and production, to establish goodwill in customers and keeping the public informed of policies and implementation by governments and in many similar aspects.

In PR activity, every means of communication is adopted and applied. All the expertise, techniques and technologies needed in mass communication are employed to bring out the varieties of PR products.

Posted Date: 11/2/2012 6:38:14 AM | Location : United States







Related Discussions:- Public relations, Assignment Help, Ask Question on Public relations, Get Answer, Expert's Help, Public relations Discussions

Write discussion on Public relations
Your posts are moderated
Related Questions
Globalisation has impacted in various spheres of our lives and has made our world become small. In the educational field, classrooms have become smaller and increasingly culturally

Functions of a Thesaurus   The major functions of a thesaurus include the following :  a) it provides a standard vocabulary for a given subject field by exercising control o

Systematic or Enumerative This kind of bibliography deals with the enumeration and classification of books. It also takes care of the assembling of bibliographical entries int


Theory of Rational Choice- Economics plays a vast role in human behavior. i.e., people are frequently motivated through money and the probability of making a profit, estimating the


Political Psychology -This Psychology is "An application of what is identified regarding human psychology to the study of politics." This psychology is an interdisciplinary academi

Global Change-Issues and Impacts: This change refers to planetary-scale modifications in the Earth system. The systems comprise the oceans, land, poles, atmosphere, life, the natur

DATA ELEMENTS   In catalogue entries we not only provide for access points to meet the variety of user needs to find a document but also information about the document. The inf

FUNCTIONS In the last two decades there have been tremendous developments in production of documents. The volume of published literature has enormously increased. Bibliograp