Public relations, Humanities

Public Relations

Public Relations(PR) is an activity, unrolling the building up of relationships through communication to inform, solve conflicts and/or to enhance understanding between persons. As demographic pressures have become more and more complex, communication among groups and individuals has become characterised by a very complicated and involved process which has led to the development of public relations as a new discipline e.g., various companies, factories have set up Public Relation Division headed by Public Relation Officers.

Communication experts and specialists in organisations help individuals and groups to foster mutually good relationships among themselves. They try to establish a two-way relationship between the sender of messages and receiver, between the employer and the employee, between the customer and the sales centres.

Although PR activity is often associated mostly with business and corporate interests. most societal problems, today., require PR as a way of maintaining and adjusting relationships with various types of people involved in different public activities.

The different mechanisms through which PR experts build up their contact with the public are paper-print brochures, pamphlets, graphic materials, audio and video materials, radio and television broadcasts, photographs, slides, filmstrips, motion pictures, floppies and such others. This has turn out to be a characteristic feature of mass communication, as it largely deals with several kinds of public in different contexts. These contexts may be in relation to building up the image of an organisation, to resolve conflicts among persons who are involved in sales and production, to establish goodwill in customers and keeping the public informed of policies and implementation by governments and in many similar aspects.

In PR activity, every means of communication is adopted and applied. All the expertise, techniques and technologies needed in mass communication are employed to bring out the varieties of PR products.

Posted Date: 11/2/2012 6:38:14 AM | Location : United States

Related Discussions:- Public relations, Assignment Help, Ask Question on Public relations, Get Answer, Expert's Help, Public relations Discussions

Write discussion on Public relations
Your posts are moderated
Related Questions
Meaning   A vocabulary control device depends on a master list of terms that can be assigned to documents. Such a master list of terms is called 'List of Subject Headings'. A l

PRE-NATAL CATALOGUING   Ranganathan mooted the idea of cataloguing and classification of a book prior to. its release by the publisher. Since the cataloguing is to be done befo

how does taylor swift criticize postmodern culture, or does she exemplify it?

Functions of a Subject Authority File   The functions of a subject authority file are discussed below:  Cataloguing: The subject authority file serves as the source of ind

Scope and Purpose Editors usually state the scope and purpose of the encyclopaedia in the preface and introduction. After proper scanning, the buyers must check a few items in

Homeostasis- It is the process by that the body remains in a state of stable physiological balance. The body requires maintaining homeostasis in order to stay living. If you receiv

TYPES OF BIBLIOGRAPHY Bibliographies are regarded as most important tools in libraries and documentation centers. This is due to the fact that they allow free flow of bibliogr

Compare the Mesopotamians views with that of Egyptians toward the world, afterlife, and the role of leaders in the society? show how this is reflected in the arts or religious symb

Practical Handbooks Handbooks and manuals providing specific instructions or clear directions to do, to make, to operate, to learn, to do specialised jobs are known as practic