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Performance Management
Discuss Performance Management in the context of the identifying the relevant School of Management Theory. Identify positives and negatives in the approaches to performance management.
Individual Components
1. MBO, Review and Agree, 360-degree Feedback 2. Performance Management from a Control Theory Perspective 3. The Balanced Scorecard Approach
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How would you measure marketing productivity? What measures would you use and why? Explain.
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