The main activities in this step are:
a. Assess the current state of the organization
b. Explain the need for change
c. Illustrate the desired state
d. Create a communications campaign for change
a. Asses the Current of the Organization: The first step is to take a long hard look at how the organization operates. The focus of this analysis is on the operation procedures and the bottom line results that are generated by them. The purpose of performing the analysis is to determine whether dramatic changes are possible by doing BPR. It may be that only marginal change ( the result of continuous process improvements kaizen, total Quality Management ( TQM) and other similar programs) is needed which would trigger the change initiative in the organization and that too at a much lesser risk.
Aspects of the business that need to be evaluated are:
a. How are things currently done?
b. What change may be occurring?
c. What new circumstances exist in the business environment
b. Explain the Need for Change: The next step is to look for harmful operating procures if any within the organization that have caused or will cause irreparable damage to the company business goal and functioning. What are the sources of concern for the organization? May be the demands of the marketplace are dwindling. Perhaps competitors have made significant advancements in products and services . Regardless of the reasons it should be clear whether for not the organization in its current state is able to meet the needs of the markets it serves.
c. Illustrated the Desired State: If an organization wishes to changes the way it operate it must turn to its people to make it happen. People are the agents of change and it is these same people who can create the maximum amount of trouble. Creating business plans and strategies are important but they are only tools to guide the action of people.
d. Create a Communications Campaign for Change :Because BPR can potentially require significant changes throughout an organization it must being with a communications campaign to educate all those who will be impacted by this change. Communication to all levels of personnel must remain active from start to finish keeping everyone involved and working towards a common goal. Without a common understanding about what is happed in confusion and uncertainty about the future can result in resistance strong enough to stop any reengineering effort. BPR is most effective when everyone understands the needs for change and works together to tear down old the business system and to build new ones.