Mass Customisation - Operation Strategy

This example of mass customisation is rather limited in scope to denim trousers. A customer who wishes to purchase a jacket of a particular style, size, colour, pattern and material is still likely to find his requirements best met by the traditional job shop operation, the bespoke tailor. There is evidence of technology being used to customise the process at least cost. The Internet can provide what appears to be personalised service yet isn't. Financial services companies such as Virgin are beginning to introduce products generally referred to as aggregate products which provide a single account for all financial transactions including bank account, mortgage, credit card facilities and investments. These accounts may be a step towards mass customised personalised service.

Posted Date: 3/18/2013 2:25:39 AM | Location : United States

Ask an Expert

Related Discussions:- Mass customisation - operation strategy, Assignment Help, Ask Question on Mass customisation - operation strategy, Get Answer, Expert's Help, Mass customisation - operation strategy Discussions

Write discussion on Mass customisation - operation strategy
Your posts are moderated

Write your message here..

Related Questions

Corporate strategies- operation strategy, Corporate Strategies- Operation S... Corporate Strategies- Operation Strategy Often it is not obvious to participants that an organisation has a corporate strategy. Consider this illustration. A visitor to a Poly

Describe approaches to communication as related to managers, Clampitt prese... Clampitt presented a communication model for his first 2 approaches to communication as related to managers; Arrow & Circuit. What communication model best describes his Dance Appr

Explain the different delivery styles that speakers , Explain the different... Explain the different delivery styles that speakers can select for their presentation.

What internal problems outcome from the current planning, What internal pro... What internal problems result from the current planning and control policies? In particular, analyze stock turns and availability (e.g. high and low levels).

Explain six sigma principles to health care organizations, Type two savings... Type two savings are the least likely to occur when applying Six Sigma principles to health care organizations

Explain how much would land''s end buy, (Land's End) Geoff Gullo owns a sma... (Land's End) Geoff Gullo owns a small firm that manufactures 'Gullo Sunglasses'. He has the opportunity to sell a particular seasonal model to Land's End. Geoff offers Land's End

Explain what types of strategy should including in the plan, Imagine you ar... Imagine you are creating a marketing plan for a company that will sell kites. As you consider the marketing program, what types of strategy should you consider including in the pla

Explain system concept of organisation, Explain system concept of organisat... Explain system concept of organisation. System concept of Organisation: a) System is a group of independent although inter dependent elements (termed as sub-systems) that

Define and analyze a best practice human capital acquisition, Identify and ... Identify and analyze a best practice human capital acquisition, development, and retention in the United Kingdom Please provide references in APA format

Explain make-or-buy in decision, Consider the make-or- buy in decision. Giv... Consider the make-or- buy in decision. Give three examples of situations in which a business should make, rather than buy. Give three examples of situations in which a business sho