Market segmentation analysis, Financial Accounting

Task

This task is designed to further develop your critical analysis and research skills related to the tourism or hospitality enterprise you selected for Assignment 1. You are required to undertake a Market Segmentation Analysis and prepare a Market Segmentation Strategy for your selected enterprise. You are required to critically read and contrast your findings to important theories and concepts introduced in Topic 4. This assignment will inform also inform the development of a Strategic Marketing

Instructions  

1. Market Segmentation Analysis (800 words) - prepare an analysis of the important markets for your selected enterprise using relevant segmentation methods (e.g. demographic, psychographic, geographic, benefit or behavioural characteristics)

2. Market Segmentation Strategy (700 words) - based on findings of your market segmentation analysis, determine feasible market segments for your selected enterprise. You should include a brief profile for each segment (e.g. using demographics, psychographics etc.) to clearly outline each segment you have identified as a target market.

3. Appendices - you should attach any relevant data that supports your analysis as appendices.

Posted Date: 3/26/2013 8:46:49 AM | Location : United States







Related Discussions:- Market segmentation analysis, Assignment Help, Ask Question on Market segmentation analysis, Get Answer, Expert's Help, Market segmentation analysis Discussions

Write discussion on Market segmentation analysis
Your posts are moderated
Related Questions
Determine the term- Understandability Accounting reports must be expressed as clearly as possible and must be understood by those at whom the information is aimed.

During the fourth quarter of 2006, Cablevision, Inc., generated excess cash, which the company invested in securities, as follows: On Nov. 12 purchased 1,000 shares of common st

Silva and Juanita Rodriquez are the owners of Year-Round Landscape, Inc., a small landscape and yard service business in southern California. The business is three years old and ha

how do you figure out to do adjustments

Extent of Tests of Control -Every year AUDITOR should obtain sufficient evidence about whether company's internal control over financial reporting, including controls for all inter

Q. The British Mini car was designed by a team headed by Sir Alec Issigonis in the late 1950's. Describe the process of the design of this product. Consider the context of

#what are the limitations or disadvantages of accounting concept?

3:Barnes Baskets, Inc. (BB) currently has zero debt. Its earnings before interest and taxes (EBIT) are $100,000, and it is a zero growth company. BB's current cost of equity is

Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent