Market segmentation analysis, Financial Accounting

Task

This task is designed to further develop your critical analysis and research skills related to the tourism or hospitality enterprise you selected for Assignment 1. You are required to undertake a Market Segmentation Analysis and prepare a Market Segmentation Strategy for your selected enterprise. You are required to critically read and contrast your findings to important theories and concepts introduced in Topic 4. This assignment will inform also inform the development of a Strategic Marketing

Instructions  

1. Market Segmentation Analysis (800 words) - prepare an analysis of the important markets for your selected enterprise using relevant segmentation methods (e.g. demographic, psychographic, geographic, benefit or behavioural characteristics)

2. Market Segmentation Strategy (700 words) - based on findings of your market segmentation analysis, determine feasible market segments for your selected enterprise. You should include a brief profile for each segment (e.g. using demographics, psychographics etc.) to clearly outline each segment you have identified as a target market.

3. Appendices - you should attach any relevant data that supports your analysis as appendices.

Posted Date: 3/26/2013 8:46:49 AM | Location : United States







Related Discussions:- Market segmentation analysis, Assignment Help, Ask Question on Market segmentation analysis, Get Answer, Expert's Help, Market segmentation analysis Discussions

Write discussion on Market segmentation analysis
Your posts are moderated
Related Questions
During its financial year ended 30 June 20x7 Beavers Ltd, an engineering company, has worked on several contracts. Information relating to one of them is given below.

DISTRIBUTION UNDER THE INTESTACY PROVISIONS When a person dies without leaving a will, his estate is distributed according to the Law of Succession Act. When a person dies, fou

Q. Show Calculation of project net present value? Sensitivity of NPV to sales volume Sales volume giving zero NPV = ((50000/3·605) + 10000)/1·35 = 17681 units This i

assets&what are the different type of asset

Calculation of the actuarial gain/losses in year to 31 December 2010 FV of plan assets PV of plan liabilities $000

Students are to prepare and report as a financial advisor to an investor as to whether the public company selected is a suitable investment for the investor. In preparing the essay

Transaction Entry Information: May 1 Owener H.Hadi invested $40,000 in the business

The intestate leaves one surviving spouse, but no child or children The surviving spouse is entitled to: 1. The personal and household effects of the deceased absolutely: "per


After all events have been recorded, Lang's obligations to creditors represents what percent of total assets? a).record the events under an accounting equation b. After all e