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QUESTION
Based on the above case study, answer the following questions-
(a) In five points, explain the success of Hamsley
(b) Explain what ‘personalisation' is and give two ways of how it can be achieved through Hamsley's website
(c) Using a diagram, including intermediaries and technology, explain how Hamsley's supply chain is managed
(d) Explain how the site is used to inform new product development. Suggest other methods of e-marketing that Hamsley could use
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