Identity economics, Managerial Economics

McDonalds has been operating in many Asian countries such as China, Singapore and Japan. However, McDonalds has yet to open its ?rst
restaurant in Vietnam, a country with over 80 millions consumers and an average growth rate of 7%. Explain McDonalds’s decision using
identity economics.

Posted Date: 3/13/2013 3:58:03 AM | Location : United States







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