How to describe business purpose- mission- strategy, Business Economics

I. Describe your company

  • Relevant history
  • Resources, strengths, weaknesses
  • Purpose, mission (what does your company do for whom)
  • Company brand / position: what makes your company distinct in the minds of the public
  • Marketing mix

II. Environment: existing and foreseeable trends from relevant perspectives, e.g.,

  • Economic
  • Technological
  • Demographic
  • Sociology
  • Legal - Domestic and / or International
  • Culture
  • Customers
  • Competitors
  • Supply Chain Partners

III. Goals and objectives: Given what you have said about your company in its environment

  • What goals do you want to reach, and in general terms, how do you want to reach them?
  • What objectives will you reach that will tell you how well you are achieving your goals? (Use SMART acronym)

IV. Strategies for achieving objectives

  • From the perspective of each of the four Ps
  • Overall - bringing the four Ps together into a meaningful whole

V. Controls and Contingencies

  • What metrics will you use to know whether you are on target for achieving your goals?
  • When and how often will you measure?
  • Risks: what could interfere with your goal achievement?
  • What will you do if those risk events happen?
Posted Date: 2/14/2013 7:50:01 AM | Location : United States

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