It is used to find out the optimum strategy in a competitive condition,While two or more competitors are engaged in making decisions, this may occupy conflict of interest. In that a case the outcome depends not only upon an individual's action although also upon the action of others. Both competing sides face a same problem. Thus game theory is a science of conflict
Game theory does not concern itself along with finding an optimum strategy however it helps to improve the decision process.Game theory has been utilized in business and industry to develop bidding tactics, advertising strategies, pricing policies, and timing of the introduction of new models in the market and so on.