Four method of survey, Management Theories

Four method of survey:

1. Nature of the Population: The population maybe widely scattered then mail surveys are more appropriate and economic. If the respondents are not adequately eduated than personal interviews will be better. If the potential respondents own telephones and the information is to be gathered in shortest possible time then telephone surveys are the best.

2. Funds at Disposal: The costs of conducting personal interviews are always higher as compared to telephone and mall surveys. Form the cost consideration the mail is judged best. Costs should be more accurately compared against the quality of information obtained by alternative methods.

3. Duration of Survey: Maximum time is required in personal interviews and in mall surveys the researcher has to wait for longer time to get adequate response. Telephone surveys research minimum time and are the best speed wise.

4. Desired Accuracy of Collected Information : Inaccuracies in information are mainly due to respondents and investigators biases. The factors for respondent bias may be.

a. Unwilling to co operate in the interview and giving biased answers consciously.

b. The respondent may not be able to understand the questions and misinterpret the question. These inaccuracies can be checked and minimized considerably in personal interviews.

Posted Date: 2/8/2013 7:17:29 AM | Location : United States







Related Discussions:- Four method of survey, Assignment Help, Ask Question on Four method of survey, Get Answer, Expert's Help, Four method of survey Discussions

Write discussion on Four method of survey
Your posts are moderated
Related Questions
In spite of the fact that it appears there is relative ease in conducting internal trade, there is more preference for international trade. As a consultant, you are required to hig

Sketch the demand curve for the A-Phone. Describe how the graph, price, and quantity demanded will change if the following happens: There is an overall enhance in income

why management choose a direct approach to a system changeover in preference to other alternatives

What is Staffing Staffing: The process of recruiting, selecting, developing, training and evaluating people can be called staffing. Staffing is a continuous function, as peop

what is the genus and species of Hirudinaria?

what are the functions of human resources in health care?

explain why a partnership approach to purchasing is likely to be more beneficial than the more traditional approach for a medium sized manufacturing operation

Rajender Kumar was a production worker at competent Motors Limited (CML) which made components and accessories for the automotive industry. He had worked at CML for almost seven ye

Q. What is Economic environment? Numerous economic activities affecting business of a nation is known as Economic environment. Economic environment includes economic conditions

people have a peculiar behaviour over a product and why is it so