External secondary data, Management Theories

External Secondary Data:

The second form of secondary data is external sources which are generally published and are available in different form and form different sources. Although external secondary data may be obtained from different sources some of the source are given here.

a. Libraries: Researcher first attend libraries to find out relevant data pertaining to researcher. They provide many source where suitable data may be obtained public libraries and college and university libraries contain a large amount of business information which provides sources o other data. Management books theses management journals and others publications can be consulted in these libraries. Management institutes research institutes banks insurance companies public utility companies and manufacturing units have maintained adequate libraries.

b. Literature: A great amount of secondary data is available from literature particularly literature on marketing subjects. With the development of marketing researches in different countries new and interesting facts are coming into the picture which are available in various publications. Consultations of this literature may provide proper guidance pertaining to publications which can be used from time to time.

c. Periodicals: Business periodicals published fortnightly monthly quarterly semi annually and annually are often consulted by the marketing executives and researcher to plan and design their marketing research. Also to use the available data for research purposes and to verify the conclusions derived form the marketing research, especially of field research periodical economic abstracts on economics, finance trade transport industry labor and management are being prepared by the government as well as by the non government agencies. Journals of the marketing association management association research agencies advertising agencies and other related periodicals are becoming very common in India and abroad.

Posted Date: 2/12/2013 12:06:25 AM | Location : United States







Related Discussions:- External secondary data, Assignment Help, Ask Question on External secondary data, Get Answer, Expert's Help, External secondary data Discussions

Write discussion on External secondary data
Your posts are moderated
Related Questions

Developing plans for areas of responsibility. 1)  Work Breakdown Structures (WBS) - explain the value, role and use of the WBS methodology in project management. 2)  Planning


I want to become a teacher.please let me know what to do.


how to write import consolidation of any logistics service provider from china to north america

what are the effects of environment on the organization

Q. Distinguish between line and staff people? Line people are directly correlated with the achievement of organizational goals. Staff people are indirectly correlated with t

causes and consquences of psychological contract

Characteristics of management: 1. Management is good oriented. It achieves the organizational goals through coordination of the efforts of the personnel. 2. Management work