External secondary data, Management Theories

External Secondary Data:

The second form of secondary data is external sources which are generally published and are available in different form and form different sources. Although external secondary data may be obtained from different sources some of the source are given here.

a. Libraries: Researcher first attend libraries to find out relevant data pertaining to researcher. They provide many source where suitable data may be obtained public libraries and college and university libraries contain a large amount of business information which provides sources o other data. Management books theses management journals and others publications can be consulted in these libraries. Management institutes research institutes banks insurance companies public utility companies and manufacturing units have maintained adequate libraries.

b. Literature: A great amount of secondary data is available from literature particularly literature on marketing subjects. With the development of marketing researches in different countries new and interesting facts are coming into the picture which are available in various publications. Consultations of this literature may provide proper guidance pertaining to publications which can be used from time to time.

c. Periodicals: Business periodicals published fortnightly monthly quarterly semi annually and annually are often consulted by the marketing executives and researcher to plan and design their marketing research. Also to use the available data for research purposes and to verify the conclusions derived form the marketing research, especially of field research periodical economic abstracts on economics, finance trade transport industry labor and management are being prepared by the government as well as by the non government agencies. Journals of the marketing association management association research agencies advertising agencies and other related periodicals are becoming very common in India and abroad.

Posted Date: 2/12/2013 12:06:25 AM | Location : United States







Related Discussions:- External secondary data, Assignment Help, Ask Question on External secondary data, Get Answer, Expert's Help, External secondary data Discussions

Write discussion on External secondary data
Your posts are moderated
Related Questions
What is the impact of celebrity endorsement and event sponsorship on pre-purchase evaluation by customers? Appropriate data             To find out the answer of this researc

how to develop an assignment on supply chain with respect to strategic management? which area should be focused?

how dou you think about accounting process?.

Q. What is Unity of Command? Unity of command notifies the reporting relationship between a superior and a subordinate. A subordinate is forever having a only one superior.

This case has been framed in order to test the skills in evaluating a credit request and reaching a correct decision. Perluence International is large manufacturer of petroleum and

Control of variance: Second basic purpose of research design is the control of variance. Research design help in manipulation of experimental variables i ,e, in seeking

In problem four, the expected time that person will spend just waiting in line to have his/her question & answered a.  1 minute b.  2 minutes c.  4 minutes d.  none of


give an account of emerging trends in management?

FRANK AND LILLIAN GILBRETH  Frank and Lillian Gilbreth were associates of Fedrick Winslow Taylor. The Gilbreths, unlike Taylor, had experience in unionised industry, which pres