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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
International Finance - Determine the sources of Foreign Capital? 1. Determine the sources of Foreign Capital? 2. What are the reasons that evaluate foreign Project? 3. D
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short term financial planning case study
Question: There are two stocks, stock A and stock B. The price of stock A today is $70. The price of stock A next year will be $50 if the economy is in recession, $80 if the ec
Fisher and Raman (1996), Fisher et al. (2001) propose to let a number of experts within a company estimate the demand for a product. The demand is calculated as the average of the
Problem : (a) Define corporate governance. (b) Discuss about the Advantages of Corporate Governance. (c) Anlayse the influence relationships among business, government
created the firm''s pro forma balance sheet for the next fiscal year?
NPV calculation if we have Initial investment 60000,life is 3 year, net working capital is 15000, sale is 75000 per year, variable cost is 1000 per year, fixed cost is 5000 per yea
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The chocolate icecream company and vanila icecream company has mergeged to form fudge cnsolidated. Both the companies are exactly alike and situated in two different towns. The end
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