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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
Problem : (a) Define corporate governance. (b) Discuss about the Advantages of Corporate Governance. (c) Anlayse the influence relationships among business, government
Question: (a) You have just been recruited as risk analyst at the Air Mauritius Limited. Your risk manager is trapped between diverging expectations. He is not sure whether oil
What is legal and procedural aspects?
Question 1: (a) Explain and comment on the various rationales presented to support the combination of two companies in a merger or takeover. (b) What are two theoretical r
created the firm''s pro forma balance sheet for the next fiscal year?
Question: (a) Describe briefly how electronic money works. (b) Give two benefits of e-money to each of the following: (i) consumers, and (ii) business. (c) Outline
What do you think the future has in store in terms of white collar crime?Are there certain kinds of white collar crime discussed in this text that you believe will increase?Are the
Red Lake Mines, Inc. is considering adoption of a new project requiring a net investment of $10 million. The project is expected to generate 5 years of net cash inflows of $5 milli
You are a ceo of a sotware firm that has limited access to debt equity markets. The average return on last year projects is 28 % . and cost of capital is 12%. would npv pr Irr be
How do mergers affect communities? A: When a locally controlled bank is merged into a bank headquartered elsewhere (an out-of-market merger), some apprehension about the instit
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