Explain what you understand by branding, Corporate Finance

a) Explain what you understand by ‘Branding'?

b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.

c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.

d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.

e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.

f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.

Posted Date: 10/21/2013 6:58:47 AM | Location : United States







Related Discussions:- Explain what you understand by branding, Assignment Help, Ask Question on Explain what you understand by branding, Get Answer, Expert's Help, Explain what you understand by branding Discussions

Write discussion on Explain what you understand by branding
Your posts are moderated
Related Questions
CAC Co Ltd is engaged in the import and distribution of air conditioners from China. The business has been in existence since year 2000 and the exporter has been trading 50% on do

Question: (a) The Mauritius Automated Clearing and Settlement System (MACSS) is the Mauritian Real-time Gross Settlement (RTGS) system. (i) Define the term gross settlement

you buy a car for ths 10000000 to be repaid in 3 years, with annua interest of 12%. preapare a loan amortization table

What is in store for banking consolidation? A: Merger activity is a natural process by which companies make themselves more efficient and better able to compete for customers.

On December 31, 2009, the Real Weapons Factory reported total stockholders' equity of $447,200. On that date, total contributed capital was $360,000. During 2009, the firm had tota

Question 1: (a) Explain the five principles of the bureaucratic approach to management as put forward by Max Weber. (b) What are the advantages and disadvantages of the bu

ADIC is a sovereign wealth fund possessed by Abu Dhabi which is the capital of the United Arab Emirates (UAE). It is completely owned and managed by the UAE. The Abu Dhabi Investme

What significant trends do you see in the future for our industry? Ans) You will be fully well-known with the economic situation as it relates to banking or how recent legislati

What the implications of the pecking order theory?

The Chocolate ice cream company and the vanilla ice cream company have agreed to merge and form Fudge Swirl Consolidated.Both companies are exactly alike that are located in differ