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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
a) Use excel of a financial calculator to estimate the IRR of the following business opportunity: Initial cost of $100,000, expected pre-tax annual cash flows of $54,000 for the
Cavo Corp. has 9 percent coupon bonds making annual payments with a YTM of 8.3 percent. The current yield on these bonds is 8.65 percent. How many years do these bonds have le
Question: (a) Distinguish between open-ended funds and closed-ended funds. (b) Briefly explain the differences between fundamental analysis and technical analysis. (c)
Question 1: i) Each of the following statements has been put forward as an explanation of determinants of exchange rate: a) ‘the increase in the value of a currency is becau
Many ERP vendors have developed strategies to make their software available to small to medium enterprises (SME's). These strategies have focused around pre-configured solutions, i
An investor buys a French government, 10-year bond, paying annual coupon of 4.5%. Face value = 1000. The investor is unsure of his investment horizon and considers 5 horizons: 5, 6
Question: (a) Describe why the discount rate equals opportunity cost of capital? (b) "Nominal rate less inflation rate is equal to real rate of return" - Is it true? Why or
You are a ceo of a sotware firm that has limited access to debt equity markets. The average return on last year projects is 28 % . and cost of capital is 12%. would npv pr Irr be
Question: The District Cash Offices represents the decentralisation of services provided by the Accountant - General Department, specially in the collection and accounting of r
Problem (a) The yields to maturity on five zero-coupon bonds are given below: Years to Maturity Yield (%)
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