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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
what does it actually means
Initial investment outlay of $30 million, consisting of $25 million for equipment and $5 million for net working capital (NWC) (plastic substrate and ink inventory); NWC recoverabl
Questions: (a) i. Negotiation of letter of credit- request to confirming Bank to pay upon handing-over and verification of documents in relation to a confirmed letter of
Method is the ?rst of two methods proposed by Mantrala and Rao (2001) and has been reviewed in Section 2.We use a simpli?ed version, with ?xed prices and for a single period. Furth
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You work for a major consultancy firms in corporate finance. Your firm has been approached by one of its major clients to assist them in solving a problem that they have. You have
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