Explain the overall strategy, Operation Management

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Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

a. The overall strategy

b. Characteristics of the target market

c. Why that target market is attractive

d. The positioning strategy

Paper should be 2-3 pages in length


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