SWOT analysis: SWOT analysis will help to describe about the strengths, weakness, opportunities as well as threats.
This is the strategic planning method and it helps to evaluate the internal as well as external environment accordingly.
Strengths: The major strengths of the business will be identified with the characteristics and advantage of the company. This is internal structure of the business. The major strength of the company is that they provide personal training sessions to the participants. Thus there are other important strengths such as:
Weakness: This determines the disadvantages and risks of the business. This is the internal analysis of the environment.
The company's major weaknesses are as follows:
Opportunities: This is the external environment which helps to improve the performance in the business environment.
The opportunities for Bounce fitness is as follows:
Threats: This is the parameter that helps to define the elements which causes trouble for the business.