Economic-social-cultural and political-legal factors, Macroeconomics

For each of the host countries you have selected for examination (PEST-C analysis), conduct a preliminary assessment of the geographic, economic, social-cultural, and political-legal factors that affect global business opportunities or constraints for the product/service you have identified for your new global venture.

Also, in preparation for market entry strategy, using the information you have collected, identify five to seven countries that you believe are potential targets for location of your business venture and briefly defend your selections using the appropriate tools. If your ‘home' country is not Canada, please include Canada as one of the five to seven countries you have selected for qualitative and quantitative evaluation as a possible ‘host'.

The submission must be no more than 1500 words in length (not including appendices)


Posted Date: 3/30/2013 2:09:53 AM | Location : United States

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